“Business people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” – David Olgivy, Advertising Guru
When:
Tuesday, March 30, 2010
8:30 – 11:30 a.m.
(Registration and breakfast begins at 8 a.m.)
Where:
Flagship Enterprise Center (Exit 22, I-69)
2701 Enterprise Drive
Anderson, IN 46013
Click here to register by March 24, 2010 (you will be redirected to our secure webstore).
Description:
If you do not sell something, your business will die. In these challenging days, a business must have its ear to the ground and its eyes open wide to new opportunity. This seminar will give the business practitioner practical, low or no cost ways to conduct market research. What you learn from the customer can increase your profits. It may actually save your business. Come and learn how to make hearing “customer voice” one of your keys to success.
Professional Facilitator:
Dr. Michael D. Wiese has served the Falls School of Business at Anderson University as Professor of Marketing for nineteen years. His teaching responsibilities at AU include undergraduate courses in marketing, MBA instruction in ethics and m
arketing, and marketing and research methods instruction in the Doctorate in Business Administration (DBA) program. Trained in business and research (BS from Olivet Nazarene University, MBA from Oral Roberts University and Ph.D. from Loyola University of Chicago), Michael has worked on the application of appropriate marketing thinking in for-profit, governmental and not-for-profit organizations across the United States. He is active in marketing consulting and is regularly published in academic journals. His consulting experience includes small businesses, banks, and manufacturing entities. His focus in recent years has been marketing research and planning for various church-related organizations such as colleges, universities, publishing houses and denominational headquarters. Michael has also participated on a three-person team to design a customer-oriented logistic plan for the Naval Supply System.
Investment:
$49 includes breakfast buffet, seminar materials and networking opportunities. Discount options for FEC clients and AU employees, students and alumni will be listed at the end of the registration process and will be applied to your total before checkout. Pre-payment by credit card is required. Reservations are non-refundable.
Sponsored by: St. John’s Health System
For More Information:
Please contact Kerrie Aborn by phone: 765-648-2889, toll-free: 877-428-2765 x2889, or email: pds@anderson.edu.