Flagship Enterprise Center » GROW Conference

GROW Conference

Are you looking to improve your company? Are you trying to bring a new product to market? Are you wondering how current economic conditions will affect your business? The Grow 2010 Conference was designed with you in mind! With the recession many businesses have started planning new strategies to survive. Our conference features experts in the fields of social media, lean processing, marketing, and leadership. Be prepared to experience education, innovation, and transformation!

Click here to register now!

When:

Tuesday, May 11, 2010
8:00 a.m. to 4:00 p.m.

Where:

Anderson University Flagship Center (Exit 22, I-69)
2705 Enterprise Drive
Anderson, IN 46013

Schedule of Events:

7:30 a.m.	Registration and Continental Breakfast
8:30 a.m.	Keynote Speaker
9:30 a.m.	Networking and Vendor Booths
10:00 a.m.	3 Breakout Sessions
12:00 p.m.	Lunch and Keynote Speaker: Gerry Dick
1:30 p.m.	Networking and Vendor Booths
2:00 p.m.	3 Breakout Sessions
4:00 p.m.	Door prizes and Networking

Keynote Address

Dr. Terry Truitt
Dean, Anderson University Falls School of Business

Morning Breakout Sessions

Whale Hunting
Dr. Barbara Weaver Smith, President and Founder, The Whale Hunters, LLC, and co-author, Whale Hunting: How to Land Big Sales and Transform Your Company

The Whale Hunting Process™ is a unique and powerful method of business growth expressed through the metaphor of the centuries-old Inuit whale hunt. A whale is an account ten to twenty times the size of your current average account. You will hear the Whale Hunting story and how it relates to the growth of modern businesses. You will understand the phases of Scouting (understanding and finding your new big customers), Hunting (defining and managing your sales process), and Harvesting (delivering to delight and celebrate your whale customer) and assess how they are working in your company. You will learn how to determine your target filter, populate your whale chart, and identify whale signs to watch before you launch your boat! Finally, understand how you scare whales and how to alleviate their fears, and begin to develop a whale hunting process based on what you disclose and what you discover at each step.

Electronic Value Stream Mapping
Misty Couch, VSM Expert, Remy International

Value Stream Mapping (VSM) is a technique used to analyze a process. Originally designed for manufacturing environments, the concepts can also apply to any office or service environment. This seminar will cover a brief overview of the value stream mapping technique as well as the basic operation of the eVSM software used to draw value stream maps. We will cover the basic drawing tools and the basic tagging method to link the VSM drawing to excel.

Two-For-One!
7 Habits of Highly Effective Websites
PLUS Social Media: Secret Weapon for SEO
Michael Reynolds, President/CEO, Spinweb

Is your website designed and structured correctly to engage visitors, attracts leads, and connect with your target audience? Are people able to find your website easily through Google or other search engines? Would you like to leverage social media to increase your visibility and authority? In this double-session, you will learn how to design your website to attract new customers, how to build trust with your web audience, how to choose the right keywords for your business, how to strengthen your brand presence online, and how to integrate social media, blogs, weblinks, videos, and much more.

Lunch Keynote Speaker: Gerry Dick

Host and creator of Inside INdiana Business television

The host and creator of Inside INdiana Business television, Gerry Dick also serves as president and managing editor of Grow INdiana Media Ventures, LLC, an Indianapolis-based media company focused on producing and distributing Indiana business news and information through multiple media channels. Gerry and Technology Entrepreneur ScottJones form Grow Indiana Media Ventures’ ownership team.

Gerry is recognized across the state as an Indiana business leader and a respected business journalist. He has been awarded Ernst and Young’s prestigious Entrepreneur of the Year Award and recognizedby the Small Business Administration as its Journalist of the Year. His television program has four times been nominated for an Emmy and this fall marked the 600th broadcast of Inside INdiana Business.

Photograph taken by: E. Anthony Valainis-Indianapolis Monthly

Afternoon Breakout Sessions

Piloting Your Business Through Economic Turmoil: What Should Be On Every Leader’s Mind
Bobbie Shreiner, VP of Client Services, Right Management

The climate of business is changing. In this interactive session, you will learn the most important attributes of successful leadership during times of transition.

Lean Toolbox
Tom Epply, Senior Vice President of Engineering, Comfort Motion Technologies, LLC

Lean is a production practice that considers the expenditure of resources for any goal. Improvements can be made to the lean process that will increase productivity, reduce expenses, and ultimately, enhance customer satisfaction for your organization. Topics that will be covered in the lean toolbox workshop include Value Stream Mapping (VSM), Workplace Organization/Visual Controls (5S’s), Seven Types of Waste, Poka-Yoke/Error Proofing, Kaizen/Continuous Improvement, Defining “Value”/Identifying “Waste”, Creating “Flow”, Standardized Work, and Creating The Culture/Getting Started.

Driving Leads Through Twitter and LinkedIN
Kyle Lacy, Owner, Brandswag & Author, Twitter Marketing for Dummies

You’ve heard the buzz around the micro-blogging site Twitter and the social networking site LinkedIN… but now is the time to make it work for your business! We will teach you how to expertly use five of the main key tools of both Twitter and LinkedIN. You will learn how to create and facilitate relationships with your current and potential clients! You will learn how to generate leads, increase your close rate, and make more money using social media.